We are a small business with a big network and even bigger intentions for helping people, football clubs and organisations to improve the way they support people suffering from mental health concerns.


Mental Health Resilience For The Football Community And Beyond


We provide distinctive 1-2-1 coaching, training and consulting that will enable you to make well-informed decisions, resulting in healthier ways to increase wellbeing whoever, whatever and wherever you are.

About Us

What We Are About

Football Flow consists of a team with complementary expertise. Tied together with a shared passion for amplifying positive mental health and a common desire to develop innovative, engaging and empowering solutions to improve the mental wellbeing of our clients.

With a rich background in project management within Improving Access to Psychological Therapy (IAPT), NHS commissioned mental health services, our combined playing experience and knowledge of the inner workings of the football industry, we’re well equipped to destigmatise mental health and address the knowledge gap within the football industry and beyond.

Mental Health Conditions aren’t chosen by ‘you’, however, the lived experience and the years amassed whilst playing topflight professional and semi-professional football has equipped ‘us’ to destigmatise mental health and address the knowledge gap within the football community and beyond. We’re here to help you tap into your ‘Flow State’ whether it’s on or off the field of play.

Meet The Team

Strong As A Unit

Dominic Sterling


Dominic possesses almost 20 years’ experience working in the Mental Health and Well Being field, and has helped a wide berth of clients to improve their wellbeing.

As an Advisor and Project Manager, Dominic has forged a reputation for facilitating change with a supportive, yet pragmatic style. Possessing a proven track record of improving self-awareness, communication and emotional resilience. Among many of his achievements Dominic has been a lead consultant of a two-year initiative commissioned by the DWP and Warwick university. The project was designed to get employment-based Cognitive Behavioural Therapy (CBT) embedded into Talking therapy services across the UK. Dominic is an advocate for the normalisation of Mental Health and amplifies the need for building stable confidence off the pitch and in the workplace.

His insight and ability to pinpoint ‘what’s really going on’ is what gives his work real traction. Dominic bases his coaching on the three domains of Self, Relationships and Careers to enable clients to transition through the difficult periods in their life.

Dean Hooper


Dean is driven to empower people and enable clubs to grow, thrive, discover and develop their strengths. He believes in deliberate, purposeful living and aims to inspire others to do the same through actualising their potential and achieving personal growth. Even though Dean has played and enjoyed the Euphoria of winning he has first-hand experience of how low mood can affect people's ability to perform in fast paced, results orientated industries and most importantly how to build resilience during those tough times.

Dean knows what depression and anxiety feels like and after 30 years of managing the extremes of Bi-polar he’s best placed to help clients find their ‘Flow state’. Dean is a great relationship manager and works hard to build and maintain strong and loyal client relationships and to deliver high quality, vision focussed work.

Steve Castle

Welfare Co-ordinator

Steve has over 600 Football League appearances. Having retired from the sport, he completed his UEFA A Licence and started working for local professional and semi-professional clubs whilst acting as a scout for England’s U19’s. Steve is currently the First Team Manager at Royston Town FC and oversees the development of all players at Oaklands Wolves Football Academy.

He is also a Mental Health first aider and a Safeguarding lead. Steve’s blends pragmatism with warmth, football experience and mental health insight to support and challenge clients to unravel their potential.

Nick Roddis

Compliance and Safeguarding Lead

Nick has a wealth of experience in pastoral care within the educational system and the football industry. He holds a Masters in Educational Leadership and currently serves as a Deputy Headmaster of an independent school and is also a Compliance and Educational Quality inspector for ISI. Part of his role requires him to pivot between his Advanced Safeguarding and Multiagency work and Mental Health First Aid.

Nick also played with Dominic and Dean at Aldershot Town FC and has represented England at Non-League level 10 times and Great Britain at 3 World University Games (Italy, Spain and China). Nick’s main passion is developing people and teams to be their best.

Kiran Sharma

Clinical Director and Specialist Cognitive Behavioural Therapist

Kiran has vast experience as a Clinical Director and a Senior Cognitive Behavioural Psychotherapist, EMDR Therapist, and Behavioural Couples Therapist. She has years of experience in successfully delivering efficacious therapies. Kiran has pioneered safeguarding adults and children in her Trust, and her knowledge and expertise in relation to risk assessment have been commended by various services and health professionals. She has over 12 years’ experience of working as a Senior CBT Therapist BME / safeguarding Lead and managing CBT Services in primary care in the NHS. She has extensive experience of training, supervision of CBT practitioners and in research and strategic roles.

As the Ealing IAPT BME Lead she project managed 2 research projects with Collaboration for Leadership in Applied Health Research & Care (CLAHRC). Kiran’s special interests include working with people with depression, people with anxiety disorders (including panic, obsessive compulsive disorder and social phobia) and people with relationship problems. She is also trained in providing CBT for couples who have faced various adversities, such as an affair or where one partner has been diagnosed with a long term health condition. She has completed additional and extensive training in Eye Movement Desensitisation & Reprocessing.

Dr Menaz Akhtar

Chartered Clinical Psychologist

Dr Menaz Akhtar, (DClinPsy) is a Chartered Clinical Psychologist with the BPS and is registered with the HCPC. She is accredited with the BABCP as a Cognitive Behavioural Psychotherapist.

Dr Menaz Akhtar specialises in a range of mood and anxiety disorders, which she treats using evidence-based therapies , namely CBT, IPT and ACT and compelling empirical literature. She is valued for her warm, non-judgemental and collaborative approach. She works on the principle that you are the expert on your life and problems, and she is the expert on psychological theories and therapies, which together makes for a strong therapeutic alliance and successful recovery.

She oversees the clinical work of a number of experienced BABCP accredited Cognitive Behavioural Psychotherapists. She has lectured for Universities and provides training to health professionals within the National Health Service. Her clear, coherent and compelling presentations integrate theory, research, innovation and practical skill.

Our Story

Where It All Began


Dean and Dominic’s partnership was first formed in 2002 while both playing in defence at Aldershot Town FC.

Sharing a passion for helping those with Mental Health concerns continued beyond their football careers, their experiences on and off the pitch being the main catalyst for establishing Football Flow.

By speaking from these experiences, Dean and Dominic are best placed to deliver support and training that equips clients with practical tools to better understand themselves, colleagues or someone else who might be struggling with their mental health.


Our Mission

To bridge the Mental health knowledge gap within Football and beyond and fill it with coping strategies and tools that enables our clients to take more control of their lives.


Coaching, Talking & Training

What We Provide


Distinctive 1-2-1 coaching, training and consulting that will enable YOU to make well-informed decisions, resulting in healthier ways to increase wellbeing whoever, whatever and wherever you are.

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Millions and millions are spent every year in the pursuit of Improved Wellbeing, Inclusiveness, and engagement type training. Instead of looking further up the hierarchy to pave the way to success, Football Flow creates an environment where the individual:

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Coaching, Talking & Training

Coaching / Mentoring

Coaching is an inside-out approach. So many people plateau in their capability, or face issues of disengagement or motivation along the road. Essentially, coaching is digging deep to help you make the profound changes leading to a more enlightened existence. Whilst Coaching centres around goals and surface level shifts, we take it a step further by finding and harnessing your strengths and where needed emotionally regenerating you to improve your resilience leading to new ways of performing. By unearthing these qualities, together we can unlock blockers to step beyond the thoughts holding you back from progressing in life.

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We will work amazingly together and will get results rapidly if…

I connect with your story.

We feel a natural resonance and enthusiasm for each other.

You are willing to invest in your own happiness.

You are 100% committed to change and will do everything that it takes.

We also work in conjunction with who provide a seamless, confidential and discrete service from consultancy to private therapy for individuals, couples and families.

Business Advice

Wellbeing Action Plan


1 in 4 of us struggle with our mental health, so right now someone you know or work alongside is being affected. As an organisation steps can be taken to reduce the impact of common work-based issues like stress, anxiety, presenteeism, isolation and microaggressions which can ultimately lead to burnout and underperformance.

To aid you in fostering a culture of understanding, openness and awareness within your organisation, we’ve added the Wellbeing Action Plan


Wellbeing Action Plan

Developing a Wellbeing Action Plan can help support wellness within the organisation and your own mental wellbeing.

  • The Wellness Action Plan has been designed to support employers and employees to communicate openly about the management of mental health in the workplace.
  • This does not replace existing policies within the organisation around absence, discrimination, disability or disciplinary action.
  • This serves to make clear appropriate actions to be taken by employer and employee in order to preserve and maintain the individual’s mental health, by reflecting on the causes of stress and mental health and taking ownership of practical steps to help address triggers.

The process of asking the following questions can help managers to open a healthy dialogue, to understand staff needs and experiences and ultimately better support wellbeing and mental health.

  1. What helps your wellbeing to stay mentally healthy at work? (For example: taking a lunch break, keeping a ‘to do’ list, talking with colleagues)
  2. What can your manager or service do to support you to stay healthy at work? (For example: regular feedback and supervision, discussing wider developments in the organisation)
  3. Are there any situations at work that can trigger poor mental health for you? (For example: conflict at work, organisational change, being excluded from decision making, poor processes)
  4. What do you usually do that helps you manage stress? (For example: relaxation, physical exercise, talking with colleagues – consider the ‘five ways to wellbeing’)
  5. What steps can you take if you start to feel unwell at work? (For example: take a break, go for a short walk, ask your line manager for support)
  6. Please complete questions 6, 7 & 8 below, if you feel this will help and if it is relevant to you.

  7. Are there any early warning signs that we might notice when you are starting to feel stressed / unwell? (For example: changes in normal working patterns, withdrawing from colleagues/isolation, anxiety around travelling into work).
  8. What support could be put in place to minimise triggers or to support you to manage symptoms? (For example: extra catch-up time with line manager)
  9. If we notice early warning signs that you are feeling stressed or unwell – what should we do? (For example: talk to me discreetly about it, contact someone that I have asked to be contacted)

The following questions are for the person you’re supporting to be completed after a period of self-reflection.

  1. The following are reasonable adjustments that help me stay healthy in the workplace:
  2. The following can contribute to me becoming unwell, and this is how I manage them if I can’t avoid them:
  3. The following are early warning signs of me becoming anxious:
  4. And this is how I would like my employer to respond:
  5. The following are definite signs that I am becoming anxious:
  6. And this is how I would like my employer to respond:

1st Floor
85 Portland Str,

BUSINESS HOURS Monday to Friday
9am – 6pm (Core hours)
Additional hours available on request

Contact Us

Get In Touch!


    Crisis Support

    Although we would like to support everyone there are services that are available to support you when you feel in crisis.

    If there is an immediate danger you can visit your nearest accident and emergency (A&E department).

    If you feel you need additional support please reach out to the following services below.


    Other Useful Helplines



    Samaritans 116123


    NHS 111

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    Saneline 07984 967 708


    Calm 0800 585 858


    Mind 0300 123 3393


    SHOUT text service